The audit of popularity consists in identifying the external links pointing towards the pages of the site to promote and to

measure their contribution to the traffic of this Web site.

The identification of the external links.

The search for the external links is relatively simple because, for the main search engines, there is a syntax of query which

allows to obtain the list of the links pointing towards the aimed site.

We can remind among others the following modes of query:

link:youdomainname.com on Altavista
link:http://www.yourdomainname.com on Google
link:yourdomainname.com on MSN
link:yourdomainname.com on Lycos


The http://www.linkpopularitycheck.com service allows to identify the external links on the engines of MSN, All The Web, Fast

and Altavista and proposes a service of sending the results by e-mail every month. As for the service

http://www.linkpopularity.com/, he allows to interrogate Google, Altavista and Hotbot.

This search for links can also be made through specialized types of software like

http://www.axandra-link-popularity-tool.com/ which also allows to get back in an automated way the text of the identified

links.